• Understanding Mashups
  • Mashups FAQ
  • Functionality Checklist
  • White Papers
  • Demos
  • Rich Interface Mashups
  • Pre-Built Mashups
  • On Premise or On Demand?
• Productivity
  • Automate
  • Collaborate
  • Innovate
  • Getting Started
• Compliance
  • Automate & Enforce
  • Documentation & Audit
  • Asset Tracking
  • Reporting & Metrics
• IT Approved
  • Issue & Defect Tracking
  • Incident Management & Escalation
  • Fast Application Development
  • SOA Applications
• Managing Your Business Processes
  • Process Design & Modeling
  • Process Execution
  • Process Monitoring & Optimization
• Free Custom Mashups
• Mashup Services
• Mashup Events
• MashupTV
• MashUpDate
• Partners

Business Mashups White Papers

• Optimize Your Business with Mashups in 3 Steps

  Business Mashups drive business process improvement by automating common business activities Learn how to improve your business processes with Mashups in three simple steps! With Serena Business Mashups you can go from business idea to business process improvement in no time.

• Business Process Improvement with Business Mashups

  Improve your business processes and productivity with Business Mashups
  Business Mashups drive business productivity by automating and coordinating collaboration across people and systems. Learn how to streamline your processes to reduce your costs.

• Build Applications Without Developers

  Learn how to build and deploy your own applications using Serena Business Mashups. Serena Business Mashups allow business users to create applications that coordinate critical business processes without writing one line of code. Learn how you can get started!

Business Mashups automate business activities across multiple teams and systems. Learn more about how Mashups help coordinate collaboration in the following areas:

• Business Process Improvement Kits

  Business Process Improvement Kits for Finance Human Resources Sales/Marketing Adopt a better way to work—these kits for Finance, HR and salesforce.com show you how to automate business processes and connect disparate systems to make activities visible, repeatable, and auditable—from the ground up.

• Managing Critical IT Processes with Mashups

  Learn how IT can beat the application backlog with Serena Business Mashups. Common IT problems such as poor visibility, inefficient routing, and frequent rework are now gone!

• Automating Collaboration with Support

  Solve common Support problems such as poor visibility into incident status,inefficient routing, and poor quality service. Quickly automate common support processes and connect support systems.

• Using Mashups to Ensure Compliance

  Throw manual, time-consuming processes out the window. Business Mashups for Compliance automate the flow of approvals and changes —such as internal control review and generating audit evidence—for simple, complete audit readiness.

• Managing Critical Sales and CRM Processes

  Get more out of your CRM application! With Serena's pre-built Business Mashups for CRM you can extend the capabilities of Salesforce.com and other CRM applications without writing a line of code.

• Driving Productivity in Finance

  Automate business processes to make finance run like a well oiled machine! Business Mashups for Finance make it simple to coordinate activities—such as approval processes—so that your entire team can be more productive.

• Coordinating HR Activities with Mashups

  Automate common HR processes and connect HR systems without writing a line of code. When HR people, processes and data are brought together by Business Mashups, it is real productivity.

• SOA and Business Mashups

  Service-oriented architecture (SOA) has been the talk of IT for the last decade. IT organizations have been diligently exposing APIs via web services and re-architecting applications to support services orientation. Learn how Serena Business Mashups help you get the most out of your SOA investment.

• Managing Customer References On Demand

  Streamline and Simplify Your Customer Reference Process. Solid customer references are your best sales advocates. Having current information and pre-approved references available on demand has saved Serena $60,000 per year and shortened our sales cycles. How did we do it? We built a mashup, of course. Read this case study about the Customer Reference Mashup.