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Serena Software Executives Share Application Lifecycle Management Best Practices in Two Keynote Sessions at 2007 ALM Expo

Serena Shapes the Debate Around Next-Generation Application Development

SAN MATEO, Calif. — May 1, 2007 — Serena Software, Inc., the leader in application lifecycle management for distributed and mainframe systems, today announced that two of its application development experts will present at the 2007 ALM Expo, an online event designed to answer the tough questions about application lifecycle management (ALM). Serena’s Kevin Parker, vice president of market development, and Kelly Shaw, Ph.D., strategic research analyst, will explain how IT professionals can automate the entire application lifecycle, solve the complexities inherent to global application development, and transform their organizations into centers of innovation.

The 2007 ALM Expo is free of charge to attendees. To register, go to http://events.unisfair.com/index.jsp?seid=9&eid=181.

Serena ALM Expo Sessions

On May 2, 2007 at 8:00 a.m. PT, Kevin Parker will join Configuration Management Journal Editor-in-Chief Patrick Egan and other application lifecycle management gurus in a roundtable discussion on the impact of ALM tools and importance of integrated ALM solutions to application development organizations of all sizes. This live keynote panel will discuss and debate some of the big questions that face the industry today.

At 9:00 a.m. PT on May 2, 2007, Dr. Kelly Shaw will present a one-hour webinar on “Practical ALM 2.0,” in which she will propose a pragmatic approach to delivering on the promise of ALM 2.0 that does not require vendor lock-in or the expensive rip-and-replace strategies required by many competitive approaches. Participants will have the opportunity to submit questions in a live Q&A following the presentation.

ALM Expo is a series of free, one-day virtual conferences focusing on best practice solutions to support an end to end ALM environment. Brought to you by CMC Media and CM Crossroads, this conference brings industry experts to the desktop, offering educational discussions and panel discussions on various ALM topics. More information is available at http://events.unisfair.com/index.jsp?seid=9&eid=181.

About Serena Software, Inc.
Serena Software is the leader in Application Lifecycle Management for distributed and mainframe systems. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena software to automate the application development process and effectively manage their IT portfolio. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena software and services, visit www.serena.com.

Serena is a registered trademark of Serena Software, Inc. All other products or company names are used for identification purposes only, and may be trademarks of their respective owners. Copyright © 2007 SERENA Software, Inc. All Rights Reserved.